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Privacy Policy

Alliance Merchant Solutions LLC recognizes the importance of maintaining effective privacy practices. We are committed to safeguarding the privacy and security of the information we collect. This Privacy Statement explains the policies we follow with respect to the handling of customer information collected by Alliance Merchant Solutions. This Privacy Statement covers the services provided by Alliance Merchant Solutions to our merchant customers, including merchant customers using standalone terminals, pos systems (converge), and mobile devices.

Information We Collect

We collect information at the time an account is being setup. For example, business address, average volume, owner’s home address, contact info, etc.

In addition, from time to time our website may request information from you via surveys or contests, or to receive a particular service, such as a newsletter. Participation in these surveys or contests is completely voluntary and you have a choice whether or not to disclose the requested information. Information requested may include contact information and supplementary information about your current merchant services providers, current hardware or software.

We require this information to understand your needs and provide you with a better service.


Protection of Cardholder Data and Customer Data

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Alliance Merchant Solutions is subject to the detailed rules and regulations of the various credit and debit card organizations and networks (i.e. VISA, MasterCard, American Express, NYCE, Star, etc.), relating to the security and safeguarding of Cardholder Data, including, but not limited to, the Payment Card Industry Data Security Standards ("PCI"), VISA Inc.'s Cardholder Information Security Program ("CISP") and MasterCard International's Site Data Protection Program ("SDP"). Alliance Merchant Solutions endeavors to comply with all such rules at all times.



A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can recognize you when you revisit and remember certain information about you. This can include which pages you have visited, choices you have made from menus, any specific information you have entered into forms and the time and date of your visit.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You may refuse the cookie, if you wish. To do so, you will need to check your browser settings. Through cookies, Heartland collects certain information about your computer hardware and software, this includes, but is not limited to: (i) your IP address, (ii) browser type, (iii) operating system, (iv) access times, or (v) referring website addresses. This information is used for the operation of the Services, to maintain quality of the Services, and to provide general statistics regarding use of Alliance Merchant Solutions website. If you choose to not have your browser accept cookies, you will be able to view the majority of our site.


Links to Other Websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Children’s Privacy

The Services are intended for use strictly by adults. Alliance Merchant Solutions does not knowingly solicit or collect personal information from children under the age of 13. If Alliance Merchant Solutions becomes aware that it has collected personal information from a child under 13 in retrievable form in its files, Heartland will delete that information.


Controlling your Personal Information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law.


Changes to Privacy Policy

We reserve the right to change this Privacy Policy from time to time in our sole discretion. Please check back often for any updates. Your continued use of our website, mobile application or services after any change in this Privacy Policy will constitute your acceptance of such change.


Alliance Merchant Solutions is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA.

Alliance Merchant Solutions is an Elavon Payments Partner and Registered MSP/ISO of Elavon, Inc. in Georgia, a wholly-owned subsidiary of US Bancorp Minneapolis, MN.

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